International Journal of
Information and Education Technology

Abstract

YouTube is the world’s most popular video platform, which not only provides entertainment videos, but also allows many professional or amateur teachers to upload teaching videos for users to learn specific skills. However, most of the current research focuses on the effectiveness of YouTube for formal learning. In the perspective of cognitive-affective theory of learning with media (CATLM), the informal learning model through YouTube can also be regarded as a meaningful learning method. Therefore, based on CATLM, this research constructed a research model and proposed 4 research hypotheses. For the purpose of the research, this research used Facebook’s hand-made leather goods club to distribute questionnaires, collected 258 questionnaires, and deleted a total of 51 copies of questionnaires with invalid data. Then the number of questionnaires with valid data were 207, and the effective recovery rate was 80.2%. The data were analyzed for reliability and validity, and SEM was used to verify the research model. The research results showed that: 1) YouTube self-efficacy was positively related to learning interest; 2) YouTube self-efficacy was positively related to learning attitude; 3) Learning attitude was positively related to h learning satisfaction; 4) Learning interest was positively related to learning satisfaction.